Growth manager
external
We analyze where your company is, create a customized roadmap and take ownership to execute it.
Why is a growth manager so important?
Much more than a marketing manager
As companies grow, they need to nurture new positions. We usually start with a CEO, CFO and CMO and gradually add Operations, Sales, etc.
Having a Growth Manager allows you to benefit from a highly flexible profile that does not focus exclusively on aspects that are linked only to one department.
It is a profile that plans and executes taking into account the impact on the entire business.
The 360º knowledge of a growth manager
paid channel
There are projects with a heavy paid load in which the Growth Manager must identify when it is not working and why. Are the campaigns well mounted and could the ROAS be improved? Is it the right channel?
experimentation
Without a testing mindset, the figure of the Growth Manager would not work. It is not about being open to recurring testing, proposing 3-4 per week, executing them and learning from the results.
Communication
A Growth Manager must know how to convey what he wants to do and why. In addition to being the main responsible for coordinating the team, preparing the sprints and knowing how to communicate the results.
CRM and email marketing
Any business model must have a CRM. One of the fundamental tasks of a growth manager will be to develop an efficient lead acquisition and qualification strategy.
digital analytics
Obtaining information through data mining, testing and analytics is essential to be able to measure whether our actions are having an impact or whether we need to correct course.
business model
The Growth Manager understands and has experience in the business model and its understanding. This is what really makes the difference between a successful roadmap and one that does not work.
Advantages of having an external growth manager
We provide you with a strategic profile that would otherwise be very difficult to find.
He/she will be primarily responsible for the initial setup, growth model design, follow-up and execution.
High capacity to adapt to the needs of each project, no matter if it is a SaaS or an e-commerce.
He/she will be the main interlocutor, key to facilitating transparent and fluid communication at all times.
T-shaped profile
Unlike a specialist, when we talk about a growth manager we are looking for a T-shaped profile, i.e. a professional who combines autonomy and 360° knowledge (the horizontal) with an area of expertise (the vertical).
This mindset provides the growth manager with a great capacity to adapt to all types of projects… However, these demanding requirements make it an extremely difficult profile to find.
Snowball growth manager onboarding
When we start working with a new client as an external growth manager we focus on:
- Audit of the current situation
- Analysis and understanding of the business model and OKR
- Study of the infrastructure and its limitations
- Joint ideation session and preparation of the roadmap
- Scoring and presentation of roadmap to management
- Grounding, development of sprints and work distribution
Analysis
We analyze the KPIs, business model, current situation and infrastructure.
Ideation
Generation of a strategy with an implementation roadmap to achieve the objectives.
Sprint plan
Scoring down to earth, sprint planning and workload distribution.
Analysis
We analyze the KPIs, business model, current situation and infrastructure.
Ideation
Generation of a strategy with an implementation roadmap to achieve the objectives.
Sprint plan
Scoring down to earth, sprint planning and workload distribution.
Integration of the external growth manager into your team
Our external growth manager proposal is focused on companies and startups with clear growth objectives, with the knowledge of the importance of growth and with the desire to incorporate an experienced profile, who has already gone through the challenges to be faced and with different proposals that add value to the project.
It is not about marketing from a different point of view, but about researching, testing, analyzing and proposing actions that generate a real impact. It’s about executing things that we can answer the big question: and with this, what have we achieved?
All snowball ‘s growth managers know the methodology, work with it every day and are experts in coordinating teams and building bridges between the different departments.
